Where the world's top studios grow.


Why did you launch a creative studio?
Probably for the same reasons I did: fun, freedom, and financial independence.

As the founder of Impossible Pictures, I lived that life for 20 years. But navigating that journey, I had to figure it all out on my own. There was no roadmap.

Over the decade since, I've been building the roadmap – that I never had – to help busy studios and founders like you grow and thrive.
Helmed top studio
Global advisor
40+ countries
Helping studios grow and thrive




“What most unleashed your studio's superpowers?”
People often marvel at what my studio achieved and ask me that question. My answer is simple: mastery of "the business side."

Today, I possess a rare perspective. From helming Impossible to now leading FORUM as the pied piper of studio ownership, my journey is an unyielding commitment to helping creative founders thrive.

What fuels my fire? Empathy. I've lived the highs and lows of the entrepreneurial roller coaster. My 20 years at the helm of my studio weren't so much about building a body of work – or even building a business – they were about creating a legacy of influence.

So don’t mistake me for a consultant who has never run a studio. I've walked the walk. I've been my own audience. I’m the thought partner who intimately understands the trials and triumphs of business.

Today, I'm known for a resounding message of positivity and possibility that celebrates the ingenuity – and sheer guts – of studio founders everywhere.


How I work.


Recent appearances.


How Small Studios Grow

Unsure where to start? Watch my webinar revealing real-world examples of studios overcoming ephemeralization a.k.a. "the race to the bottom."



Joel, you stand for something that not a lot of people in our industry could recognize without you being the first.
Amanda Russell
Co-Founder & CD at Cream Studio
Joel has that rare combination of experience, charisma, and a natural ability to explain complex ideas in a simple way. He’s kind of a unicorn.
Joey Korenman
Founder at School of Motion
The Jumpstart accelerator was an eye-opening experience. It was the compass we needed to find our own path and take Animagic to the next level.
David Calderon
Co-Founder and ECD at Animagic
Guys and gals, listen to Joel Pilger. We repositioned ourselves under his guidance and thinking. It has changed our success rate dramatically for the better.
PJ Richardson
ECD & Co-Founder at Laundry
Bottom line, our industry is stronger and better because of Joel Pilger.
Ricardo Roberts
Co-Founder and EP at BIEN