Surprisingly Simple Publicity Plays

July 3, 2025

Great work doesn’t speak for itself. But your studio’s story can—if it gets told the right way.

In this roundtable, PR expert Betsy Watson joins us to share simple, overlooked tactics that studios and production companies can use to gain visibility. No agencies. No fluff. Just real publicity plays that work.We’ll dive into:

  • What makes a pitch actually newsworthy
  • How to get featured in the trades (and when it matters)
  • Creative ways to turn recent wins into PR opportunities
  • Building relationships with journalists, not just blasting press releases

If you think PR is for the big dogs—or not worth the effort—this session may surprise you.