In this roundtable, we’re joined by Bo Bishop at Sibling Rivalry — an Emmy-winning brand strategist, creative director, and writer whose work spans Apple, Marvel, ESPN, Audible, and more.

Bo brings a rare blend of storytelling, logic, and business acumen. With a filmmaking background and a narrative-first approach, he’s cracked the code on turning strategic thinking into tangible value. Together we’ll unpack:

• What strategy actually is (and isn’t)
• Where studios get it wrong when trying to “offer strategy”
• How to lead clients toward better thinking—not just better execution
• How to confidently position and sell strategic work
• How to stop giving it away for free
• Why narrative is often the missing link in a studio’s value proposition

This isn’t a philosophical chat—it’s a tactical discussion for studios ready to evolve from order-takers to strategic leaders.

If you’ve ever felt stuck giving away your best thinking for free, this one’s for you.

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