Derail the Pitch™

ACCELERATOR COURSE

What if you were always just the third bid?
ENROLL

LET'S BE HONEST

You say you hate pitching, but you don't hate pitching. You hate losing.

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You think you lost because your ideas weren’t good enough? Or the decision maker wasn't involved? Or your price was too high?

Think again. Maybe you were just always the third bid.

That's right. You were never going to win.
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Instead of jumping into your next pitch hoping the next time will be different, I want to teach you how to influence every stage in the pitch process, discern where you stand, unleash your greatest creative... and win. Or at a minimum, empower you to never again suffer through a pitch you are destined to lose.

Let's introduce you to the high-stakes game that you're actually playing.

Don't play the game. Change the game.

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PODCAST

A 🌶️ take on pitching.

The conversation got spicy when Chris Do at TheFutur took me to task on the subject of pitching.

Thanks to the more than 24,000 people who watched us debate.

At a glance.

[01]

Who This Is For

Any studio that has felt burned in a high-stakes competitive pitch... and is ready to implement a smarter approach.
[02]

What You Will Learn

Master the method to "smoke out" clients, reveal your status as the favorite vs. the dreaded third bid, and wield positive yet powerful influence over the pitch process.
[03]

Format

32 bite-sized self-paced video modules. Winning/Losing Calculator. "The Wisdom of Peers" bonus content.
[04]

Results

Joel Pilger employed this method to win Wow "Servanthood" campaign (USD 125K), Great American Country "Living Country" network rebrand (USD 340K), Discovery "Military Channel" network rebrand (USD 900K), Discovery "Velocity" network rebrand (USD 1.1M), and more.
[05]

Instructor

Joel Pilger, Advisor to the world's leading studios. Founder at Impossible Pictures. FORUM leader.

What you will learn.

CURRICULUM
ORIENTATION
‍“I have an amazing opportunity for you…"
GET YOUR MIND READY
Common Objections
Bust the Pitching Myths
Are You Ready?
Know → Like → Trust
Navigate the Three Streams
Be the Favorite
Red Flags or Green Lights
Stages of the Pitch Process
LET'S DERAIL: LONG BEFORE THE INVITATION
Rule #1: Take Radical Responsibility
Rule #2: Step Into the Expert Mindset
Rule #3: Be Positioned to Win
Winning / Losing Calculator
LET'S DERAIL: THE INVITATION
Rule #4: Don’t Come In Cold
Rule #5: Don’t Start On the Wrong Foot
Rule #6: Don’t Forget to Ask Why
LET'S DERAIL: RAISE OBJECTIONS
Rule #7: Don’t Meet Their Deadline
Rule #8: Don’t Pitch On a Fake Project
Rule #9: Don’t Accept Their Pitch Fee
LET'S DERAIL: GAIN CONCESSIONS
Rule #10: Don’t Give Them What They Want
Rule #11: Don’t Guess Their Budget
Rule #12: Don’t Fight Unknown Enemies
LET'S DERAIL: JUMP IN OR BOW OUT
You Accept or Decline the Invitation
LET'S DERAIL: COLLABORATE WITH THE CLIENT
Rule #13: Don’t Surrender the Inside Lane
LET'S DERAIL: YOUR PITCH PRESENTATION
Rule #14: Don’t Send Your Deck
Rule #15: Don’t Deal with Underlings
LET'S DERAIL: AFTER THE PRESENTATION
Rule #16: Don’t Stop Derailing
LET'S DERAIL: AFTER THE AWARD
So You Won or You Lost
LET'S DERAIL: LONG AFTER THE AWARD
Rule #17: Derail Future Pitches
RECAP: BRING IT ALL TOGETHER
"What I Wish Everyone Knew About Pitching Big Ideas" with guest Denny Tu, Chief Marketing Officer at IMAX
APPENDIX
• Dealing with Middlemen & Gatekeepers
• It’s Not What You Pitch But How
• The Wisdom of Peers

Enroll.

Book a Curiosity Call to help decide which option is best for you.

SELF STUDY

Derail the Pitch CORE

USD $6K
half price for FORUM members
Self-paced modules on your own. Access the discussion chat and workshop replays.
38 brief snackable video lessons
6+ Live Weekly Workshops with Joel Pilger
Lifetime access
3 x personal 1:1 sessions with Joel helping you navigate a pitch
ENROLL
GROUP

Derail the Pitch LIVE

USD $10K
half price for FORUM members
The modules plus live group workshops. Includes CORE plus:
38 brief snackable video lessons
6+ Live Weekly Workshops with Joel Pilger
Lifetime access
3 x personal 1:1 sessions with Joel helping you navigate a pitch
ENROLL
PRIVATE 1:1

Derail the Pitch ELITE

USD $14K
half price for FORUM members
Maximize your transformation with personalized guidance. Includes LIVE plus:
38 brief snackable video lessons
6+ Live Weekly Workshops with Joel Pilger
Lifetime access
3 x personal 1:1 sessions with Joel helping you navigate a pitch
ENROLL
Derail the Pitch self-paced is included with FORUM membership once each year. FORUM+ includes year-round access. Accelerators are guaranteed, if you’re not a fit simply request a refund.
After learning the insights Joel shared in Derail the Pitch, we rethought our approach to RFPs. I'm proud to say it had a huge impact.

We have not lost a pitch since we made these changes.
Kelli Miller
Partner & Creative Director at And/Or
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