LET'S BE HONEST

You say you hate pitching.

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But you don't hate pitching. You hate losing.
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You think you lost because your ideas weren’t good enough? Or the decision maker wasn't involved? Or your price was too high?

Think again. Maybe you were just always the third bid.

That's right. You were never going to win.
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Instead of jumping into your next pitch hoping the next time will be different, I want to teach you how to influence every stage in the pitch process, discern where you stand, unleash your greatest creative... and win. Or at a minimum, empower you to never again suffer through a pitch you are destined to lose.

Let's introduce you to the high-stakes game that you're actually playing.

Don't play the game. Change the game.

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At a glance.

[01]

Who This Is For

Any studio that has felt burned in a high-stakes competitive pitch... and is ready to implement a smarter approach.

[02]

What You Will Learn

Master the method to "smoke out" clients, reveal your status as the favorite vs. the dreaded third bid, and wield positive yet powerful influence over the pitch process.

[03]

Format

32 bite-sized self-paced video modules. Winning/Losing Calculator. "The Wisdom of Peers" bonus content.

[04]

Results

Joel Pilger employed this method to win Wow "Servanthood" campaign (USD 125K), Great American Country "Living Country" network rebrand (USD 340K), Discovery "Military Channel" network rebrand (USD 900K), Discovery "Velocity" network rebrand (USD 1.1M), and more.

[05]

Instructor

Joel Pilger, Advisor to the world's leading studios. Founder at Impossible Pictures. FORUM leader.

What you will learn.

CURRICULUM

ORIENTATION

‍“I have an amazing opportunity for you…"

GET YOUR MIND READY

Common Objections
Bust the Pitching Myths
Are You Ready?
Know → Like → Trust
Navigate the Three Streams
Be the Favorite
Red Flags or Green Lights
Stages of the Pitch Process

LET'S DERAIL: LONG BEFORE THE INVITATION

Rule #1: Take Radical Responsibility
Rule #2: Step Into the Expert Mindset
Rule #3: Be Positioned to Win
Winning / Losing Calculator

LET'S DERAIL: THE INVITATION

Rule #4: Don’t Come In Cold
Rule #5: Don’t Start On the Wrong Foot
Rule #6: Don’t Forget to Ask Why

LET'S DERAIL: RAISE OBJECTIONS

Rule #7: Don’t Meet Their Deadline
Rule #8: Don’t Pitch On a Fake Project
Rule #9: Don’t Accept Their Pitch Fee

LET'S DERAIL: GAIN CONCESSIONS

Rule #10: Don’t Give Them What They Want
Rule #11: Don’t Guess Their Budget
Rule #12: Don’t Fight Unknown Enemies

LET'S DERAIL: JUMP IN OR BOW OUT

You Accept or Decline the Invitation

LET'S DERAIL: COLLABORATE WITH THE CLIENT

Rule #13: Don’t Surrender the Inside Lane

LET'S DERAIL: YOUR PITCH PRESENTATION

Rule #14: Don’t Send Your Deck
Rule #15: Don’t Deal with Underlings

LET'S DERAIL: AFTER THE PRESENTATION

Rule #16: Don’t Stop Derailing

LET'S DERAIL: AFTER THE AWARD

So You Won or You Lost

LET'S DERAIL: LONG AFTER THE AWARD

Rule #17: Derail Future Pitches

RECAP: BRING IT ALL TOGETHER

"What I Wish Everyone Knew About Pitching Big Ideas" with guest Denny Tu, Chief Marketing Officer at IMAX

APPENDIX

• Dealing with Middlemen & Gatekeepers
• It’s Not What You Pitch But How
• The Wisdom of Peers

Enroll.

This accelerator is included with FORUM membership and runs once each year. For year-round access, enroll in FORUM+.

SELF STUDY

Derail the Pitch CORE

USD $3K

split into 2 equal payments

Digest the modules on your own. Access to discussion chat and workshop replays.

38 brief snackable video lessons

6+ Live Weekly Workshops with Joel Pilger

Lifetime access

3 x personal 1:1 sessions with Joel helping you navigate a pitch

ENROLL

GROUP

Derail the Pitch LIVE

USD $5K

split into 2 equal payments

The modules combined with live group workshops led by Joel Pilger. Includes CORE plus:

38 brief snackable video lessons

6+ Live Weekly Workshops with Joel Pilger

Lifetime access

3 x personal 1:1 sessions with Joel helping you navigate a pitch

ENROLL

PRIVATE 1-ON-1

Derail the Pitch ELITE

USD $7K

split into 2 equal payments

Maximize your transformation with personalized guidance. Includes LIVE plus:

38 brief snackable video lessons

6+ Live Weekly Workshops with Joel Pilger

Lifetime access

3 x personal 1:1 sessions with Joel helping you navigate a pitch

ENROLL

Derail the Pitch™

ACCELERATOR COURSE

LET'S BE HONEST

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PODCAST

A 🌶️ take on pitching.

At a glance.

Who This Is For

What You Will Learn

Format

Results

Instructor

What you will learn.

Enroll.

This accelerator is included with FORUM membership and runs once each year. For year-round access, enroll in FORUM+.

Derail the Pitch CORE

Derail the Pitch LIVE

Derail the Pitch ELITE