Derail the Pitch™

ACCELERATOR COURSE

What if you were always just the third bid?
STAY INFORMED

A DIFFERENT PERSPECTIVE

You say you hate pitching.


But you don't hate pitching. You hate losing.

You think you lose because your ideas aren’t good enough? Or the client wasn't paying attention? Or you came off too expensive? Or...

Think again. Maybe you were just always the third bid.

You were never going to win.

Instead of jumping into your next pitch hoping (again) the next time will be different, I want to teach you how to influence every stage in the process, discern where you stand, unleash your greatest creative... and win. And never again suffer through a pitch you were destined to lose.

Let's introduce you to the high-stakes (USD 100K-1M budgets) game that you're in.

Don't play the game. Change the game.


After learning the insights Joel shared in Derail the Pitch, we rethought our approach to RFPs. I'm proud to say it had a huge impact.

We have not lost a pitch since we made these changes.
Kelli Miller
Partner & Creative Director at And/Or

At a glance.

[01]

Who This Is For

Any studio that has felt burned in a high-stakes competitive pitch... and is ready to implement a smarter approach.
[02]

What You Will Learn

Master the method to "smoke out" clients, reveal your status as the favorite vs. the dreaded third bid, and wield positive yet powerful influence over the pitch process.
[03]

Format

32 bite-sized self-paced video modules. Winning/Losing Calculator. "The Wisdom of Peers" bonus content.
[04]

Results

Joel Pilger employed this method to win Wow "Servanthood" campaign (USD 125K), Great American Country "Living Country" network rebrand (USD 340K), Discovery "Military Channel" network rebrand (USD 900K), Discovery "Velocity" network rebrand (USD 1.1M), and more.
[05]

Instructor

Joel Pilger, Advisor to the world's leading studios. Founder at Impossible Pictures. FORUM leader.

What you will learn.

CURRICULUM
ORIENTATION
“I have an amazing opportunity for you…"
GET YOUR MIND READY
Preface
Course Overview
About Joel
Common Objections
Bust the Pitching Myths
Are You Ready?
Know → Like → Trust
Navigate the Three Streams
Be the Favorite
Red Flags or Green Lights
Stages of the Pitch Process
LET'S DERAIL: LONG BEFORE THE INVITATION
Rule #1: Take Radical Responsibility
Rule #2: Step Into the Expert Mindset
Rule #3: Be Positioned to Win
Winning / Losing Calculator
LET'S DERAIL: THE INVITATION
Rule #4: Don’t Come In Cold
Rule #5: Don’t Start On the Wrong Foot
Rule #6: Don’t Forget to Ask Why
LET'S DERAIL: RAISE OBJECTIONS
Rule #7: Don’t Meet Their Deadline
Rule #8: Don’t Pitch On a Fake Project
Rule #9: Don’t Accept Their Pitch Fee
LET'S DERAIL: GAIN CONCESSIONS
Rule #10: Don’t Give Them What They Want
Rule #11: Don’t Guess Their Budget
Rule #12: Don’t Fight Unknown Enemies
LET'S DERAIL: JUMP IN OR BOW OUT
You Accept or Decline the Invitation
LET'S DERAIL: COLLABORATE WITH THE CLIENT
Rule #13: Don’t Surrender the Inside Lane
LET'S DERAIL: YOUR PITCH PRESENTATION
Rule #14: Don’t Send Your Deck
Rule #15: Don’t Deal with Underlings
LET'S DERAIL: AFTER THE PRESENTATION
Rule #16: Don’t Stop Derailing
LET'S DERAIL: AFTER THE AWARD
So You Won or You Lost
LET'S DERAIL: LONG AFTER THE AWARD
Rule #17: Derail Future Pitches
RECAP: BRING IT ALL TOGETHER
"What I Wish Everyone Knew About Pitching Big Ideas" with guest Denny Tu, Chief Marketing Officer at IMAX
APPENDIX
Dealing with Middlemen & Gatekeepers
It’s Not What You Pitch But How
The Wisdom of Peers:
• Steve Viola at FX
• Erin Sarofsky at Sarofsky
• PJ Richardson at Laundry
• Mitch Monson at Sibling Rivalry
• Jeremy Dimmock at Polyester
• Ryan Summers at Spillt
• Justin Barnes at Versus

Start Derailing.

Derail the Pitch is now included with Forum membership.

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